It used to actually take you to the blog itself and to that particular post containing the search tags. Now as you can see above it brings it to a tags page within Wordpress - which will aggregate the tags for each specific blog tagged accordingly as seen below.
Bottom line what does this mean? Well first it means that it takes one more click to get to your blog. It also means that you will be competing with others on a "Tags" page. Because if others are competing for the same tags they will most likely end up on the tag aggregation page. So it's not quite as effective as before when you could have google lead directly back to your Wordpress blog.Is there a way to get traffic for particular keyword directly back to your blog? Well if you had traffic going directly back to your blog before this change and/or your blog already ranked for the specific keywords you are after it is not penalizing those that were already there. It seems to just penalize the newcomers.
The other test I'm doing now is to determine if a specific URL and consistent regular posting using the keyword tags you desire will allow the blog itself to rank rather than just the aggregate tag page as above. I will let you know what happens!
If anyone else is experiencing this please comment below!
